Role of media
Communication is the process of sharing information, it is also considered a type of social interaction in which at least two actors interact with each other. It helps to share rules and signals in a simple form, information will be transmitted from sender to receiver. Communication development is the development of processes that enable a person to understand and grasp the meaning of the words spoken by others.
Basic elements of communication
Source: is to bring in potential information and initiate the communication process.
A message is a message that the communicator wants to send to the receiver.
Communication channel: is the way to convey information and data to the receiver of information.
The recipient is an individual or group that receives the information.
How powerful is the media?
Communication is a powerful, pervasive medium, it affects all aspects of life. Communication is also a means of bringing people together.
The media will also help the state make economic policies, help improve and communicate to the people in the fastest way.
Communication helps businesses promote their brands, attract consumers and promote their products to a widowed is media?
Media refers to specific methods for businesses to use to convey the messages and content of a marketing strategy. The media targets the target customers to promote sales, increase sales, increase conversion rates.
It can be said that a successful Marketing campaign depends a lot on the channel for the business to exploit, the right media to help the business approach and collect positive feedback from its customers. Erie audience currently, many media apply all available skills and promote their ability to effectively convey accurate information to consumers. Some of the popular media today are as follows:
- The Internet is the most used means of communication, especially the powerful tool that is social media.
- Television was the next popular medium, its presence was a big change for mankind in the 20th century and it is still an important tool today.
- Newspapers are a medium that is also popular and has existed for a long time, this is also a medium preferred by businesses because of its reliability.
- There are also several other types including books, radio, advertising, tapes...
What are the pros and cons of the media?
After knowing the nature of media and its types, now let's analyze in depth the advantages and disadvantages of today's communication channels.
Internet Advertising – What is Internet Communication?
**Advantage: This is a form of advertising on Websites, Google searches, Forums... Because the Internet has an extremely large number of users, the exploitation of these resources is extremely effective. The effect of using this media can also be easily and effectively measured. The number of potential customers is increasing and mainly concentrated on the Internet, so Internet advertising is a great tool for any business that wants to exploit this above.
* Disadvantages: However, the use of advertising on the Internet has many shortcomings, one of them is the spread of unofficial information. This is what limits users' access to your ads. Moreover, this media sometimes make customers feel annoyed.
Newspapers:
*Advantage: Advertising in newspapers is probably a very old medium of the last century. Businesses know this is a very cheap and reliable means of reaching customers. Another point from the benefits of the press is that it has a high level of coverage and is widely known by the public, this feature brings advantages for the press to become an "old but old" means of communication. matter".
*Disadvantage: Because cheap sometimes also becomes a double-edged sword for a brand. Because the number of ads is too much, readers are "lost" in a "matrix" of ads created by newspapers. Sometimes readers will skim the ad, or sometimes just skim the headline and skip the content below. Therefore, it is necessary to create an attractive Heading from the beginning to make it easier to impress readers.
Television (Television):
*Advantage: When people question what media is, it probably pops up right away as a television tool. This was a great invention of the 20th century when it was born and developed, and became a powerful communication tool in hand. Visibility and vibrancy will make it easier for customers to be attracted, thereby helping customers remember your brand. One more thing, television also has a very large viewership with 90% of the Vietnamese population using it and receiving the attention of many people, causing strong effects, affecting many audiences, helping to increase the conversion rate. , not stopping there Television (television) is also considered mainstream media.
*Disadvantage: Perhaps the expensive cost is the biggest drawback of this medium, it is not suitable for businesses with limited marketing costs. Next are the ads that can be annoying to viewers, because many ads are played at the same time of day, sometimes the repetition will also make the audience angry, which is counterproductive. So make use of it in moderation to be able to turn television into an effective tool for your business.
Social Media - The most popular form of communication today
*Advantage: It can be seen that today social networks are becoming a star of today's media "village". With a strong Social media channel in hand, that business can gain an advantage over other competitors very easily. The advantages are many, one of which is the extremely large and potential number of users. The large number, with many objects, ages... from which it is possible to advertise products/services to all types of customers. In addition, the cost is also extremely cheap, which will help businesses save on marketing costs.
*Cons: Social networks have too many virtual accounts and sometimes the ads will not reach the desired audience. Information on social networks is often unofficial, so customers will not trust and be more cautious than some other communication tools.
What is media?
Communication is the process of sharing information, it is also considered a type of social interaction in which at least two actors interact with each other. It helps to share rules and signals in a simple form, information will be transmitted from sender to receiver. Communication development is the development of processes that enable a person to understand and grasp the meaning of the words spoken by others.
Basic elements of communication
Source: is to bring in potential information and initiate the communication process.
A message is a message that the communicator wants to send to the receiver.
Communication channel: is the way to convey information and data to the receiver of information.
The recipient is an individual or group that receives information.
How powerful is the media?
Communication is a powerful pervasive medium, it affects all aspects of life. Communication is also a means of bringing people together.
The media will also help the state make economic policies, help improve and communicate to the people in the fastest way.
Communication helps businesses promote their brands, attract consumers and promote their products to a widWhat is media?
Media refers to specific methods for businesses to use to convey the messages and content of a marketing strategy. The media targets the target customers to promote sales, increase sales, increase conversion rates.
It can be said that a successful Marketing campaign depends a lot on the channel for the business to exploit, the right media to help the business approach and collect positive feedback from its customers. .er audience currently, many media apply all available skills and promote their ability to effectively convey accurate information to consumers. Some of the popular media today are as follows:
- The Internet is the most used means of communication, especially the powerful tool that is social media.
- Television was the next popular medium, its presence was a big change for mankind in the 20th century and it is still an important tool today.
- Newspapers are a medium that is also popular and has existed for a long time, this is also a media preferred by businesses because of its reliability.
- There are also several other types including books, radio, advertising, tapes ...
What are the pros and cons of the media?
After knowing the nature of media and its types, now let's analyze in depth the advantages and disadvantages of today's communication channels.
Internet Advertising – What is Internet Communication?
**Advantage: This is a form of advertising on Websites, Google searches, Forums... Because the Internet has an extremely large number of users, the exploitation of these resources is extremely effective. The effect of using this media can also be easily and effectively measured. The number of potential customers is increasing and mainly concentrated on the Internet, so Internet advertising is a great tool for any business that wants to exploit this above.
* Disadvantages: However, the use of advertising on the Internet has many shortcomings, one of them is the spread of unofficial information. This is what limits users' access to your ads. Moreover, this media sometimes makes customers feel annoyed.
Newspapers:
*Advantage: Advertising in newspapers is probably a very old media from the last century. Businesses know this is a very cheap and reliable means of reaching customers. Another point from the benefits of the press is that it has a high level of coverage and is widely known by the public, this feature brings advantages for the press to become an "old but old" means of communication. matter".
*Disadvantage: Because cheap sometimes also becomes a double-edged sword for a brand. Because the number of ads is too much, readers are "lost" in a "matrix" of ads created by newspapers. Sometimes readers will skim the ad, or sometimes just skim the headline and skip the content below. Therefore, it is necessary to create an attractive Heading from the beginning to make it easier to impress readers.
Television (Television):
*Advantage: When people question what media is, it probably pops up right away as a television tool. This was a great invention of the 20th century when it was born and developed, and became a powerful communication tool in hand. Visibility and vibrancy will make it easier for customers to be attracted, thereby helping customers remember your brand. One more thing, television also has a very large viewership with 90% of the Vietnamese population using it and receiving the attention of many people, causing strong effects, affecting many audiences, helping to increase the conversion rate. , not stopping there Television (television) is also considered mainstream media.
*Disadvantage: Perhaps the expensive cost is the biggest drawback of this medium, it is not suitable for businesses with limited marketing costs. Next are the ads that can be annoying to viewers, because many ads are played at the same time of day, sometimes the repetition will also make the audience angry, which is counterproductive. So make use of it in moderation to be able to turn television into an effective tool for your business.
Social Media - The most popular form of communication today
*Advantage: It can be seen that today social networks are becoming a star of today's media "village". With a strong Social media channel in hand, that business can gain an advantage over other competitors very easily. The advantages are many, one of which is the extremely large and potential number of users. The large number, with many objects, ages... from which it is possible to advertise products/services to all types of customers. In addition, the cost is also extremely cheap, which will help businesses save on marketing costs.
*Cons: Social networks have too many virtual accounts and sometimes the ads will not reach the desired audience. Information on social networks is often unofficial, so customers will not trust and be more cautious than some other communication tools.
Conclude
This new media landscape opens up more opportunities for media companies and advertisers to reach and interact with audiences, and it is more important than ever for stakeholders to do so. How to understand and exploit rapidly changing media consumption habits. Understanding what the media is will be an advantage to help businesses choose the right channels to target the right customers. Nowadays, when people are gradually living in a digital environment, the media is a useful tool to increase coverage with customers and help generate revenue for themselves.
while watching movie shows – at 62% and 59% respectively.
It is the increase in the number of media that marketers need to study what media is to apply to their business. In Vietnam, there are some media users among the top in the world, which is a factor that helps businesses focus more on turning it into an advantage for themselves. Moreover, Southeast Asia is a potential market, Vietnamese businesses also allow themselves to expand their marketing strategies outside the territory of Vietnam, especially in the context that ASEAN society will be adopted in the coming year. the year 2025.